“What Marketers Need To Know About Social Media Consumer Segmentation”
Co-Hosted by Nicolas Babin Who was Head of Marketing for Sony Europe for Many Years.
Edward Bass -Founder and Director at entSight – Digital Strategy Thoughtleader, Driven by Insights and Data.
We Discussed the Recent Forester Report Q&A: What Marketers Need To Know About Social Media Consumer Segmentation Social User Data Allows Marketers To Build Novel Segments For Uniquely Relevant Insights.
We have been working with Audiense to bring you ‘The Secrets of Audience Intelligence.’ This is the second podcast in the series of in depth interviews that will enable you to learn more about the ins and outs of audience intelligence, deeper customer segmentation, we explore influencer marketing, social media audience segmentation and how and where to find insights to bring you closer to your audience. If you want to listen to the two other episodes, they can be found here:-
Marketers and Executives know about Data, Social Media Listening Platforms – but not Audience Intelligence and the Combination of the two.
We are here to learn more about combining these approaches,
we know you were asked for your opinion within the recent forester report
Brands understand that broad stroke demographics aren’t going to cut it anymore.
1) How social media consumer segmentation is key for audience intelligence to power strategy.
GlobalWebIndex, Brandwatch and Audiense and how you integrate the three platforms.
2) What are social media consumer segments?
Detailed understanding of these audiences, as opposed to traditional methods.
Wider array of information available.
3) Who develops social media consumer segments?
4) How can marketers use social media consumer segments?
What kind of KPIs can we see and why is it valuable to marketers?
5) What are the limitations
6) What is your vision for the future for data driven marketing?
If you want more information on Nat Schooler here is his website www.natschooler.com