Secrets of Audience Intelligence – Improving SEO Performance

It’s no secret that SEO is the backbone of a successful website. However, it can be difficult to figure out how to improve your SEO and achieve top rankings. Fortunately, there are plenty of resources available for businesses to help them learn more about improving their SEO performance. 

Nat Schooler and Rory Hope had a good conversation about the correlation between social media and SEO. Do not miss this episode!

In this interview, we take a look at some secrets of audience intelligence that have helped propel many companies into the ranks of Google’s number one spot. We’ll also discuss what you can do if you’re looking for a little additional help with your marketing efforts! 

Why social listening matters?

If you do not use Social media listening your data will leave plenty of valuable insights on your desk. Then maybe you miss out on a very valuable part of your brand that will be actively discussed by people. Your customers tell you their wishes for their brand. You really have to listen to social listening and take a look at the insights you may gain by doing it. How can social learning help you to hear people’s perspectives?

For the audience first SEO, we discussed who the audience is typing in the keyword and audience intelligence.

Rory Hope is Head of Inbound Marketing at Semetrical.

Rory has experience formulating successful SEO strategies designed to deliver a clear ROI, SEO growth, and multi-million-pound revenues for global organisations.

We discussed: –

1) What are the benefits of an audience-first SEO strategy?

2) How do you integrate keyword intelligence and audience

intelligence to formulate an SEO strategy?

3) What do I optimise towards an audience-first SEO strategy to improve performance?

These are just a few elements that people need to consider when putting their SEO and Social Media efforts in check these are some of the elements that need to be considered:

  • Keyword research
  • Page tags and descriptions
  • Website optimization
  • Social media marketing 
  • Content creation 
  • Link building

Secrets of Audience Intelligence – Improving SEO Performance

It’s no secret that SEO is the backbone of a successful website. However, it can be difficult to figure out how to improve your SEO and achieve top rankings. Fortunately, there are plenty of resources available for businesses to help them learn more about improving their SEO performance.

Social listening definition

Social listening is the tracking of messages posted across social media that are related to a company’s brand. And it’s not just about how often the brand is mentioned. This is also known as social media sentiment. What do people think about your company and brand? It also allows you to respond to immediately negative messages. It’s important to understand that social listening is forward and back. You need to analyze what you have collected using it to inform your strategy and make your daily activities. It’s most important to know to socially listen to what goes on behind the data.

What is social media listening?

Social media listening is about tracking conversations on social media about your organisation or brand name. When your organisation knows what customers like and trust you can begin to use these free resources to help you answer questions about your services and also get constructive feedback. Free tools include free social media listening apps to track conversations if e.g. your peer organisation, social media users.

Best social listening tools

There are many social listening tools out there that you can use. These are just a few of the best ones that we have found available out there:

Audiense is just one of the tools that we use to understand more about our audience.

Social media monitoring tools

understanding what tools are available is a good place to start. They can help you stay on top of what is going on and keep track of the topics that your audience is interested in.

These tools will all have different features, so it’s important to evaluate them all against each other when making your choice. For more information on this feel free to send us an email: info@influentialvisions.com

To get in touch with Rory to setup a session to discuss how to integrate keyword
intelligence with audience intelligence research and formulate an ‘audience-first SEO’ strategy for your business.

Get Semetrical Here https://www.semetrical.com/

Find Rory On Twitter Here https://twitter.com/Roryhope

Or LinkedIn https://www.linkedin.com/in/rory-hope-33a31066