In the fourth episode in this 12 part series we delved deeper into combining data sources and why. We discussed how audience intelligence fits into customer experience.
I was joined by Ginevra Adamoli – Digital CX Strategy Director – Digital Consulting Team (Epsilon Publicis Group)
We discussed: –
Where does Audience intelligence fit into CX?
The limitation of the tools from using public data sources.
Demand from clients to make it more granular.
Clients don’t see the value of audience intelligence VS internal customer records and how to match the two.
If you enjoyed this episode please share it with your marketing and business colleagues. We also have another one coming out in this series around this topic, the next episode covers the combination of credit card data and other data sources within the marketing mix and other business functions.